Social Planner – Custom Date Range & Comparative View in Statistics

⭐ What’s new

Social Planner Statistics now support custom date ranges along with a comparative view, allowing users to analyse performance over any timeframe and compare it with a previous equivalent period.

This replaces the earlier fixed 7-day analytics view and enables more flexible, self-serve insights for campaigns, trends, and growth analysis.

🛠️ How it works

Custom Date Range Selector

Select any start and end date using a calendar picker
Quick presets available: 7 days, 14 days, 30 days, Custom

KPIs, totals, and charts update instantly based on the selected range
Compare With Previous Period
Compare the selected date range with the previous equivalent window
Presets include: Previous Period, Previous 7 days, Previous 30 days, Custom

Percentage change indicators shown across:

Total Posts
Likes
Followers
Impressions
Comments
Smarter Graph Scaling
Short ranges show daily data points

Longer ranges automatically use aggregated views for better readability

💡 Why it matters

This enhancement enables users to:
Analyze performance across exact campaign windows
Compare growth trends without exporting data
Generate clearer insights and client-ready reports
Reduce reliance on external analytics tools