Send WhatsApp Media (Images, Video, Audio, Document) via Workflow

We’re excited to introduce the WhatsApp Media Action—a brand-new workflow step that lets you send rich media (images, videos, documents, and audio) through WhatsApp automatically. Enhance your campaigns and support flows with eye-catching media and clearer context

Contextual Captions: Add captions to images, videos, and documents for richer storytelling or clearer instructions.

Create / Edit Workflow → Add Action → WhatsApp: Media.

Select Image, Video, Document, or Audio.

Upload your file and (if supported) enter an optional caption.

Save and publish—your workflow now delivers media automatically at the right step.

Audio files are sent without captions; any text in the caption field is ignored when Audio mode is selected (WhatsApp API constraint).

Media size limits follow WhatsApp Business API guidelines; keep files within WhatsApp-recommended limits for optimal delivery.

Images: JPEG or PNG less than 5 MB

Videos: MP4 or 3GP less than 16 MB (H.264 video + AAC audio)

Audio: AAC, AMR, MP3, M4A, or OGG (OPUS) less than 16 MB

Documents: TXT, PDF, DOC/X, PPT/X, XLS/X less than 100 MB

🎨 Richer Customer Interactions – Showcase products, send how-to videos, or deliver PDFs right in WhatsApp.

⚡ Streamlined Automation – No manual sends; media goes out automatically as part of your workflows.

📈 Higher Engagement – Media messages stand out in chat feeds, boosting click-through and response rates.

📚 Support Article: Full setup guide and best-practice tips available here.