Admins can now rename standard CRM objects to match your business language.
Highlights:
Rename Contacts, Opportunities, and Companies to any preferred names (e.g. Clients, Deals, Organizations).
Screenshot 2025-10-13 at 11
Screenshot 2025-10-13 at 11
Set both Singular and Plural names with up to 50 characters each.
Renamed objects instantly reflect across the entire platform - navigation menus, filters, reports, and dashboards.
Screenshot 2025-10-13 at 11
Screenshot 2025-10-13 at 11
Added duplicate name validation — no two objects can share the same name.
Backend keys remain unchanged — only display names are updated.
Coming Soon:
  • Rename custom fields and folders
  • Rename options in onboarding and snapshots