📊 Redesigned Messaging Analytics in Phone Settings

We've redesigned the Messaging Analytics section inside the Messaging tab in Phone Settings, giving you deeper visibility into your SMS performance with interactive charts, period-over-period comparisons, and detailed message logs.

- Enable the Messaging Analytics V2 flag in Labs to try the new experience. The previous analytics view remains available when the flag is off.

The Messaging Analytics tab has been rebuilt from the ground up with a clearer layout, richer data, and actionable insights to help you understand how your messages are performing.

📊 Every metric now shows how it changed compared to the previous period (e.g., "vs last 30 days"), with green/red indicators so you can instantly spot trends - whether your delivery is improving or failure rates are creeping up.

📉 A new bar chart shows how your message failure rate changes over time, with a clear threshold line at 10% - helping you catch delivery issues before they escalate to account restrictions.

🍩 A new donut chart breaks down exactly why messages failed (e.g., carrier filtering, invalid numbers, opted-out recipients, unverified toll-free numbers) so you can take targeted action instead of guessing.

📈 A new line chart tracks opt-out rates over time with a 2% threshold marker, so you can monitor subscriber health and adjust your messaging strategy before reaching risky levels.

🔍 Every summary card is now clickable - tap on Sent, Delivered, Failed, Received, or Opt-Out Rate to open a detailed logs modal showing individual message records with contact name, phone number, status, date, and error codes.

📅 The default view now shows the last 30 days (previously 7 days), and you can select up to 90 days for a broader picture of your messaging trends.

👤 Get a complete picture of messaging health at a glance - spot delivery problems, track opt-outs, and understand failure reasons without digging through individual logs.

🏢 Monitor sub-account messaging performance with clearer trend data and actionable breakdowns.

Messaging deliverability directly impacts customer engagement and revenue. The previous analytics view showed raw counts without context - you knew messages failed, but not why, and you couldn't see trends over time. With the redesigned analytics:

⚠️ with trend charts and threshold indicators before they trigger account-level restrictions

✅ by understanding the specific error codes causing failures

🛡️ by monitoring opt-out trends and staying below carrier thresholds

📊 about which messaging sources (campaigns, workflows, bulk) are most effective