We’ve supercharged the Local SEO Heatmap Audit to give agencies and prospects a more flexible, accurate, and actionable view of local search visibility.
This new Labs feature addresses long-standing pain points like being stuck with a single keyword, fixed radius, or limited competitor insights.
1. Custom Keyword Heatmaps
What it solves:
- Previously, the heatmap was locked to the default keyword pulled from the prospect’s GBP category. Customers couldn’t change this keyword or create multiple analyses for different services.
What’s new:
- You can now type in any keyword (e.g., “drain cleaning” or “roof repair”) and rerun the grid instantly.
- You can also configure different radius sizes (1–10 miles) and grid sizes (3x3, 5x5, 7x7) alongside your chosen keyword.
- Customers can create multiple heatmaps with different configurations (keyword + radius + grid size) to run side-by-side analyses.
- When sharing the prospect report via Web URL or PDF, you can choose which heatmaps to include.
Why it matters:
- Tailor the heatmap to the most valuable services for each prospect.
- Compare visibility across multiple service offerings and coverage areas.
- Share only the most relevant heatmaps with prospects to keep reports sharp and impactful.
2. Adjustable Coverage Radius
- Select a coverage radius between 1–10 miles (2–16 km).
- Aligns the heatmap with a business’s true service footprint.
3. Flexible Grid Sizes
- Choose between 3x3, 5x5, or 7x7 grids.
- Smaller grids = quick scans, larger grids = deeper coverage.
4. Keyword Ranking Score
- A new Ranking Score card summarizes average rank across all pins for a keyword.
- Helps quickly benchmark overall visibility without manually scanning the grid.
5. Pin-Level Competitor Insights
Click any pin (heatmap grid point) to see:
- The prospect’s exact rank at that location.
- The top 10 competitors, now with clickable GBP links.
- Expands on the old limit of 3 non-clickable competitors per pin.
6. Control what Appears in Reports
If you’ve generated multiple heatmaps (e.g., default + custom keyword), choose which heatmap to show in the reports.
Only the selected heatmap is included in the Share Report link and ExportPDF.
Availability
- Live in Company Labs
- Enable via Settings → Labs → Local SEO Audit — Interactive Heatmap & Competitors.
- Works in both the Prospecting Tool and Sub-Account Marketing Audits.
Why You’ll Love It
- Run multiple, configurable heatmaps for deeper prospect analysis.
- Share the right heatmaps in reports to highlight upsell opportunities.
- Match coverage to real-world service areas with radius/grid flexibility.
- Deliver pin-level competitive insights with direct links to rivals’ GBPs.
Detailed support doc: https://help.gohighlevel.com/support/solutions/articles/155000006524-prospecting-tool-interactive-heatmap-customization-competitors-in-seo-analysis
if you have any doubts, or feedback please write to prospecting@gohighlevel.com.
Schedule a quick 1-1 with Prospecting Product Team at https://speakwith.us/anmol-rattan