Plain Text Editor in Email Marketing!

We are pleased to announce the addition of a Plain Text editor for emails, expanding our editor options to three.

Why Plain Text?

Plain text emails offer a simple, personal approach similar to messages from your personal inbox. They focus on the message itself with minimal branding and design.

They have multiple usecases, some of them are -

Text heavy communications where we are using big text snippets. This editor ensures symmetric readability across all devices.
Personalized emails like welcome emails or apology emails are still preferred to be direct and not design heavy

What does metric say?

As per various researches, the probability of a customer to interact with a plain text email is almost twice as much of a design intensive email.

Benefits:

Simplicity:
Easy to understand and use.
Personalization:
Feels like a direct communication.
Compatibility:
Fewer rendering issues across email clients. This looks great on any device

How to Use:

Navigate to "Email Marketing" -> "Templates".
Click "New" and select "Blank Template".
Choose the Plain Text editor.

Compose your email and attach images as needed.

Click on the three dots to handle the settings, send test email or preview this email

Click on "Save template" to exist