new
Automations
Email Builder
New UI for email creation in Email Action in workflows
❓Problem Statement
- Email creation felt fragmented across Contacts, Bulk Actions, Campaigns & Workflows
- Confusion with starting (blank/template), editing, and missing advanced settings options (UTM, tracking, automation)
🚀What We Did
Now all three builders have :
- Similar UI and experience to start creating an email using blank, template library or existing templates
- Capability to leverage advanced features like automation, click performance or link tracking
- Similar statistics across
⚒️How to Use
- Go to Marketing → Email Builder → Campaigns → Workflow campaigns or Automation → Workflow campaigns.
- Add or edit an Email Action.
- Choose how to start:
- Quick Compose (default): Simple editor for fast messages.
- Smart Builder: Select Design, Code, or Plain Text editor to build from zero.
- Select Template: Pick from My Templates or Templates Library.
- Expand Advanced Settings to enable:
- Link Tracking → See clicks and CTR for each link.
- UTM Parameters → Add campaign tracking tags.
- Tags on Actions → Automatically tag contacts based on opens/clicks.
- Save to create the workflow email action.
🎯Benefits
- Easier onboarding, lower learning curve
- Consistent experience across platform