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Ad Manager

Multiple ad sets & ads for Meta ad campaigns

šŸ‘€ Whatā€™s New?
  1. You can now create up to
    10 ad sets
    within a single Meta Ads campaign, expanding your ability to test different audiences, placements and strategies.
  2. Each ad set supports up to
    10 ads
    , enabling
    multi-ad experimentation
    within a defined target group.
  3. The campaign flow now follows a structured hierarchy: Campaign > Ad Set > Ad
  4. When you create a campaign,
    1 ad set and 1 ad
    are automatically generated to get you started faster.
  5. Add new ad sets anytime using the
    ā€œCreate Ad Setā€
    option in the campaign ellipsis menu.
  6. Use the ellipsis (ā‹®) menus at both ad set and ad levels to:
  • Add, Duplicate or Delete
    items with ease.
  1. A redesigned
    Review screen
    allows you to inspect and toggle through ad sets and their ads before publishing, improving confidence and transparency in your setup.
  2. The
    Statistics tab
    now enables performance tracking not just at the campaign level, but also by ad set and ad level supporting deep insights and optimization.
šŸ‘· How It Works:
  1. Create a Campaign
    (e.g. Lead Generation, Website Traffic, etc.)
  2. The system auto-generates the structure of
    1 ad set and 1 ad
    by default
  3. To add more:
  • Click the campaign ellipsis (ā‹®) to
    Create Ad Set
    (max 10 ad sets)
image
  • Within each ad set, click the ellipsis to
    Create Ad
    (max 10 ads per set)
image
  1. Use ellipsis menus to
    duplicate or delete
    ad sets or ads
  2. Configure
    :
  • Campaign-level settings (objective, special ad category)
  • Ad set-level controls (budget, placements, geographic/audience targeting)
image
  • Ad-level creatives (lead form, media, text, CTA button, etc.)
image
  1. Navigate to
    Review
    and select any ad set/ad from the left panel to inspect details.
image
  1. Publish
    and monitor via the
    Ad Manager > Statistics
    screen:
  • View metrics like impressions, clicks, CPC, conversions and spend amongst others
  • Drill down from campaign > ad set > individual ad
image
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šŸŒŸ Why It Matters:
  1. Powerful testing
    : Run multiple audience hypotheses or creative variations within the same campaign.
  2. Scalable strategy
    : Ideal for agencies and advanced advertisers managing segmented targeting.
  3. Enhanced usability
    : Intuitive creation and editing flows reduce friction in building complex campaigns.
  4. Performance control
    : Granular reporting makes it easier to spot whatā€™s working (and whatā€™s not) at every layer.
šŸ“ Notes:
  • Campaigns must contain
    at least one ad set and one ad
    to be valid.
  • All existing features such as
    duplicate/delete a campaign
    remain available from the
    Ad Manager Home view
    .
image
šŸ“–Help article
How to use multiple ad sets in Meta ad campaigns