What's new?
Usage-based pricing for Marketplace apps is now out of Private Beta and available to all developers and agencies.
App developers can now set a per-usage price on their Marketplace apps. An app can have a usage-based price for three modules:
  1. A per-execution price for Marketplace Actions and Triggers.
  2. A per-message price for Conversation Providers. They can set a custom price for inbound and outbound messages.
  3. A custom per-usage price for events that are app-specific and billed using the Marketplace billing APIs. For example, an app that offers AI Voice calling agents can bill a per-minute price using the Marketplace billing APIs.
Agencies can set a markup on and rebill usage-based services offered in Marketplace Apps.
Why is this feature important?
This model significantly improves both developers' and agencies' earning potential on the Marketplace.
Help Articles:
For Marketplace app developers:
For Customers
:
What's next?
  1. Ability for agencies to set daily limits on usage. [ETA: Mid-August]
  2. Ability for agencies to bulk-set reselling markup across multiple apps [ETA: Mid-August]
Preview Images:
Usage-based pricing details on the app details page - Pricing section
image
Per-execution charges in the Workflow builder - Discover tab
.
image
Agency Reselling
GIF Recording 2025-07-15 at 6
Developer portal - Billing Meters for developers to set usage-based pricing on their apps
:
image