Marketplace | Simplified App Distribution

The Marketplace team is proud to announce Simplified App Distribution, a series of fundamental changes to the app development, discovery, and installation journey designed to grow the adoption of Marketplace apps.

What's new?

Simple and Clear Distribution Settings for app-developers

“Who is the target user?” → Sub-account (recommended) or Agency
If Sub-account: “Who can install?” → “Agency & Sub-account” or “Agency only”

User-centric design aimed at improving the discovery of Marketplace apps for Agency Owners & Admins

Unified Catalogue
: Instead of splitting apps by “Where” (Agency vs. Sub-account marketplace), apps are now shown based on “Who” is browsing.
Agency users (in either marketplace) see all apps in one place. This ensures that they can discover new apps on the Marketplace, while limiting sub-accounts' access to approved apps only.
Sub-account users see only apps that the agency owner/admins have approved them to see.

Agency Trust

Agency users can switch to preview the sub-account view of any app’s listing/details.
Ensures clarity around what sub-accounts will see, and hence inspires agency trust.

Expand the market for developers’ apps

Developers can now build apps that are discoverable and installable by 100% of GHL users.
Sub-account admins can discover and install apps to their sub-accounts.
Meanwhile, the same app can also be discovered and bulk-installed to multiple sub-accounts by Agency owners and admins.
Backwards Compatibility
: We've ensured that existing token exchange mechanisms are maintained, so no config changes are required for live apps. However, developers can expand their market by implementing the dual token mechanism and enabling the appropriate settings in their app.

Here's a detailed article on how app developers can choose the right app distribution model and implement the appropriate OAuth mechanism.

Why is this important?

The changes enable

growth for Marketplace apps

through:

Wider reach of Marketplace apps, ensuring developers' success on the HighLevel Marketplace.
A unified app discovery experience for agency owners, ensuring they can always view all the apps.
Improved agency trust in the Marketplace by allowing them to preview the sub-account's view of the marketplace and the apps, giving them confidence that they are in control of their offerings to their sub-accounts.