Marketplace app developers can now improve the discoverability of their apps by providing specific
search keywords
. What's new?
- App developers can provide search keywords that they wish to match their app with.
- Developers can provide up to 200 characters of search keywords for an app.
- These keywords are given the second-highest priority, after app name, when a user searches for apps on the marketplace.
- Apps are displayed in search results based on relevance (matched with app name, search keywords, tagline, company name) and popularity (number of installs the app has)
Why is this important?
- ~40% of users who land on Marketplace proceed to search for an app. Hence, this is a key discovery journey, on which app developers had limited control. With this release, we've empowered app developers to ensure their apps are discoverable to users searching for relevant apps.
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