Marketplace | Conversation AI and Voice AI templates

[Now available in Labs]

What’s New?

1. A seamless marketplace listing journey for Agent builders

“Sell this agent on Marketplace” flow for agency owners & admins on both ConvAI and Voice AI pages.
Package AI agent templates with assets required to power the agents’ actions - workflows, calendars, custom fields & values.
Seamless deep-link into the Developer Portal to prefill listing details post-sign-in and simplify the builder experience.

2. An intuitive buyer journey

Option to choose “Marketplace Templates” while creating agents on the Conversation AI and Voice AI pages
Customised agent cards in the Marketplace showcasing agents’ avatar, use-case, agent description, install count, ratings, and more.
Embedded chat widget for Conversation AI to try agents before installing.

3. Agency Controls

An agency-first approach with granular controls for agencies on how they wish to offer AI agent templates to their sub-accounts.

How to Use This Feature

1. List Your Conversation or Voice AI

Enable the Conversation AI Templates and Voice AI Templates features in Labs.
Navigate to the Conversation AI or Voice AI listing page as an agency owner/admin.
Select which agents you wish to sell and click on “Sell Template on Marketplace”
Follow the deep-link into the Developer Portal, complete sign-in/sign-up, and submit your listing.

2. Discover and Install Agents

In Conversation AI or Voice AI page, click “Create Bot/Agent” → select “Marketplace Templates”.
Select the preferred agent and click “Install”; you can test in the widget preview before confirming.

3. Reuse Existing Templates/Agents

Go to the “Installed Agents” tab to view and deploy any previously packaged listings.

4. Configure Agency Settings

Under Marketplace Settings, toggle visibility rules for your sub-accounts to control which listings they see.

Why Is This Important?

Expert AI agent builders can now offer their solutions to the broader HighLevel community and monetise from it.
The templates enable agencies and sub-accounts to discover and install relevant agents for their business, enabling them to get started quickly with powerful AI templates built by experts.

What’s Next?

1. Agent Templates built by HighLevel

The HighLevel AI team will build and publish an elaborate set of agent templates for Conversation AI and Voice AI.

2. Advanced Search & Filtering

We will implement search and filtering capabilities to enable users to discover the most relevant templates.

3. Ability to test a Voice AI agent before purchasing the template

Similar to the Conversation AI buyer experience, we will add the ability for buyers to have a test voice-call with the agent before buying it from the Marketplace.