Introducing the Unique Fields capability for Custom Objects. It enforces data integrity, prevents duplication across records, and sets the foundation for advanced de-duplication controls in future releases.
What’s New?
Added the option to mark a custom field as “Unique” during creation.
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Supported field types: Single Line, Multi Line, Number, and Phone.
Option also available when creating new Custom Objects (to mark Primary Display Field as Unique).
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Enforced limit of 10 unique fields per object (system-wide per subaccount).
Global uniqueness enforcement: no duplicates allowed across the subaccount, regardless of creation source (UI, Workflows, Forms, or APIs).
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Irreversible downgrade:
Once a field is marked unique, reverting to non-unique is possible but cannot be re-marked unique again. Also - already created custom fields cannot be marked as unique.
How to Use
  1. Navigate to Settings → Custom Fields or while creating a Custom Object.
  2. Choose a supported field type and toggle “Mark Field as Unique.”
  3. Save changes — this setting applies globally across the subaccount.
  4. When creating or importing records, duplicate entries in unique fields will trigger validation errors or warnings.
  5. Go to Settings -> Custom Fields -> 3 dots in top right corner -> Edit Unique Fields to remove certain fields from uniqueness.
Why This Matters
Guarantees data consistency across complex Custom Objects.
Reduces accidental duplication from bulk updates, or automated workflows.