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Ad Manager

šŸŽÆ Launch TikTok Ads from HighLevel Ad Manager

šŸ§­ Overview
TikTok Ads is now in HighLevel Ad Manager, alongside Meta, Google and LinkedIn. You can build, publish, manage and measure TikTok Lead Generation campaigns without leaving HighLevel. Your TikTok Ads Campaign collects leads through Instant Forms and TikTok Direct Messages.
šŸš€ Whatā€™s New?
  1. TikTok in the campaign builder:
    Create TikTok Lead Generation campaigns in the same ad campaign builder along with existing channels
  2. Collect leads your way:
    Choose where your leads come in:
  • Instant Forms:
    Pick one of your existing TikTok Instant Forms so people can submit their details right from your ad.
  • Direct Messages:
    Let prospects message your TikTok account. Build a message template with a greeting and suggested questions, or set up an automated chat that collects contact details.
  1. Ad group controls:
    Set your budget and schedule, bidding strategy and reach the right people with targeting based on detailed interests and behaviors.
  2. Carousel image and video ads:
    Upload multiple images or one video per ad, and see a live preview of how it will look in the supported TikTok placements before you publish.
  3. Performance in one place:
    TikTok results now appear in Statistics next to your other channels.
  4. Easy campaign management:
    Your TikTok campaigns show up in the Campaigns table you already use. Edit, pause, resume or duplicate them in a click.
  5. Connect and manage your TikTok account:
    Connect and manage your TikTok Business Center and ad account right from Ad Manager settings.
šŸ§© How to Use It
Connect your TikTok account
  1. Go to
    Ad Manager ā†’ Settings ā†’ TikTok ā†’ Ad accounts
    and click
    Connect account
    .
image
New to Ad Manager?:
Go to
Ad Manager ā†’
Click
Connect TikTok
  1. Click
    Connect TikTok Lead Ads
    , sign in with your TikTok account and approve the requested access.
image
image
  1. Select your
    Business Center
    and
    Ad account
    , then click
    Save
    .
image
Launch a campaign
  1. Go to
    Ad Manager ā†’ Campaigns ā†’ Create Campaign ā†’ TikTok ā†’ Start from scratch.
image
  1. In the
    Ad Group
    , choose your Conversion location -
    Instant Form
    or
    Direct Messages
    , then set your budget, schedule and audience.
image
  1. In the
    Ad
    , pick your Destination (Instant Form or Direct Message Template), select the TikTok account, upload your creative, and add your ad text and CTA.
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  1. Click
    Review ā†’ Publish
    .
šŸ’”
Note:
If you plan to use Instant Forms, you are required to create them in TikTok Ads Manager to be ready to use in your campaigns.
šŸŽÆ Why This Matters
Reach TikTok's audience and turn scrolls into leads!
  • All your paid lead generation in one place:
    Plan, launch and report TikTok Ad Campaigns next to Meta, Google and LinkedIn.
  • Expansive Reach across quality users:
    Reach engaged audiences on TikTok and target by interests and behaviours to reach the right audience.
  • Launch with confidence:
    Built-in checks catch missing details, unmapped forms and accounts that aren't ready before you publish.
  • Manage all your ad spend in HighLevel:
    One of the most requested ad channels now sits alongside the rest, so you don't need a separate tool for TikTok.