9th of June, 2025
Improve your phone number's reputation with Voice Integrity
Register your US phone numbers with the big caller-ID analytics firms (First Orion, Hiya, TNS). This removes “spam likely” labels from legitimate calls and lifts answer rates—especially for numbers previously blocked
🚀 Why switch it on?
- Fix bad reputation and clear existing spam flags
- More people pick up once calls show a trusted ID
✅ What you need first
- SHAKEN/STIR required: proves each call is authentic
- CNAM recommended – branded name boosts trust
US numbers only; international traffic isn’t covered
⚙️ How to use it
- Enable it via Labs
- Go to Settings > Phone Numbers > Trust Center > Voice Integrity
- Fill in the form
- Submit
- Applications are usually processed in around 2 business days. Check application status under "Submitted Applications"
Comes out of Labs into General availability to everyone in 2 weeks from now.