Google Merchant Center Integration for Ecommerce Stores

What’s New?

Google Merchant Center is now available as a Marketplace app, allowing merchants to connect their Ecommerce Store to Google Merchant Center and sync eligible

Store Products

for visibility across Google Shopping and other supported Google surfaces.

Key capabilities include:

Connect Google Merchant Center

Install the app from Marketplace and connect your Google account.
Select the Google Merchant Center account and Ecommerce Store you want to link.
If you do not have a Merchant Center account, follow the documentation available within the app to create one and verify your store domain.

Automatic Store Product Sync

Only eligible
Store Products assigned to the connected Ecommerce Store
are synced. Products from other stores or products not assigned to the connected store will not be synced.
One-time payment products and digital products
are supported.
Supported updates to product information, pricing, inventory, images, and variants continue syncing automatically after setup.

Merchant Center Data Source

A data source named
"leadconnector"
is created using the country and language configured for the shipping origin.
Deleting this data source removes the synced products. A new data source can be created using
Force Sync
.

Errors & Product Issues

Relevant errors and warnings are shown during and after linking to help merchants resolve issues that may affect product approval.
Google reviews submitted products and determines their approval and eligibility.

Multiple Store Connections

Multiple Store-to-Merchant Center mappings are supported.
Once a Store or Merchant Center account is linked, it cannot be used in another mapping until the existing connection is removed.

How to Use It?

Open
Marketplace
and install the
Google Merchant Center
app.
Connect your Google account and select your Merchant Center account.
Select the Ecommerce Store you want to connect.
Complete the setup to start syncing eligible Store Products assigned to that store.
Review sync status, errors, or warnings and use Force Sync when a manual refresh is required.

Key Points to Note:

Only eligible Store Products assigned to the connected Ecommerce Store are synced.
One-time payment products and digital products are supported.
A valid connected store domain is required for synchronization.
Google controls product review and approval after products are submitted.
The integration syncs products with Merchant Center but does not create or manage Google Ads campaigns.

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