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Ad Manager

Google Demand Gen campaigns in HL Ad Manager

✨ What’s New?
  • New Campaign Objective in Google: Demand Gen Ads along with the existing Search campaign objective.
  • Designed for upper and mid-funnel growth using visual and video-based ads
  • Replaces the need to separately manage Discovery, YouTube and Gmail campaigns
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1. Supported Campaign Goals
  1. Conversions
    - Select existing conversion goals from the connected Google Ads account with
    optional target CPA support
    .
  2. Clicks
    - It optimises the campaign for traffic with
    Optional Target CPC
  3. YouTube Engagements
    - It optimises the campaign for viewer engagement with
    optional target CPA support.
    It supports video ads only.
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2. Expanded Google Inventory Reach
Ads can appear across:
YouTube (In-feed, In-stream, Shorts), Google Discover feed, Gmail Promotions tab, Google Display Network and Google partner surfaces
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3. Flexible Budget & Scheduling
  • Daily or Lifetime budget support
  • Campaign start and end dates
  • Ad scheduling by day and time
    to control delivery and spend pacing
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4. Advanced Targeting at Ad Group Level
  • Geographic targeting
    (include/exclude locations)
  • Language targeting
  • Placement control
    : All Google channels (automatic) or Manual placement selection (YouTube, Discover, Gmail, GDN)
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5. Audience Targeting
with audience creation supported directly inside the campaign builder with sections like:
  • Interest & affinity audiences
  • In-market audiences
  • Data segments (remarketing)
  • Lookalike audiences
  • Demographic targeting
  • Audience exclusions
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6. Multiple Ad Formats Supported
  • Single Image Ads - Up to 20 images and 5 business logos (required)
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  • Single Video Ads - Up to 5 YouTube video URLs with a minimum 10-second video link; Multi-aspect ratio support (16:9, 9:16, 1:1 recommended) along with Sitelinks (campaign-level)
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  • Carousel Ads - Minimum 2 cards, up to 10 cards with each card including images(upto 3), headline, final URL and CTA. Ensure consistent branding and image ratios across cards.
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7. Live Ad Preview
  • Real-time preview across YouTube, Discover and Gmail placements with proper facility to validate creatives before publishing.
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🛠️ How to Use?:
Go to
Ad Manager > Create Campaign > select Google
as the platform
  1. Choose
    Demand Gen Ads
    as the campaign objective
  2. Select a campaign goal (Conversions, Clicks, or YouTube Engagements)
  3. Configure budget, schedule, and bidding
  4. Set targeting at the ad group level (location, language, placements, audience)
  5. Create ads using Image, Video, or Carousel formats
  6. Review campaign details and publish
💡 Why This Feature?:
Demand Gen campaigns help businesses create demand before users actively search, making them ideal for brand awareness, product discovery, and long-funnel storytelling. This feature allows HighLevel users to run full-funnel Google campaigns with simplified setup while leveraging Google’s machine learning for performance.
📝 Notes:
  1. At least one ad group and one ad are required to publish.
  2. Video ads are mandatory for YouTube Engagement campaigns.
  3. Conversion goals are sourced directly from the connected Google Ads account.
  4. Placement behavior follows Google Demand Gen rules even when using familiar HighLevel UI.