Google Business Profile connection enhancements

Overview
We’ve enhanced the Google Business Profile (GBP) integration to improve usability and make it easier to manage and discover business pages. These updates address common friction points during setup and page selection by providing clearer guidance when no pages are available and introducing more flexible search options. Overall, this ensures a smoother and more intuitive experience, especially for users managing multiple locations.
What’s new?
We’ve introduced improvements to the Google Business Profile (GBP) integration experience to make page selection and handling clearer and more flexible.
Enhancements
1. No Associated GBP Page Found – Improved Handling
When no GBP pages are linked to the connected Google account, users will now see a clearer and more informative empty state message, which helps users understand why no pages are visible. 
2. Enhanced Search Capabilities
Users can now search and filter GBP pages using multiple fields:
- Page Name (existing and default)
- Store Code (new)
- Postal Code (new)
- Locality (new)
This improves discoverability, especially for accounts managing a large number of locations.
How to use it
Navigate to Google Business Profile integration
Use the search dropdown to select your preferred search field
Enter the search value to filter pages
If no pages are found, follow the guidance shown to connect the correct account
Why we built it
Previously, Users could only search using Page Name, for Users with franchise based naming, each page had the same name and it was really difficult to find the correct page to connect. Also, Empty states were unclear when no GBP pages were found
These enhancements improve usability, reduce friction during setup, and make it easier to manage large sets of business locations.
Preview: