Google Ads - Multiple Ad Groups and ads

Overview:

HighLevel now supports

Multiple Ad Groups in Google Ads campaigns

. This highly requested enhancement enables advertisers to structure campaigns with more flexibility, allowing up to

10 ad groups per campaign and up to 3 ads per ad group

- empowering better targeting, experimentation, and performance tracking.

👀 What's New?

You can now add
up to 10 ad groups
in a single Google Ads campaign, instead of being limited to just one.
Each ad group supports
up to 3 ads
, enabling structured A/B testing directly inside the campaign flow.
A dedicated
ad group configuration layer
has been introduced, where you can input a base website URL and generate keyword suggestions based on it.
Users can now choose
keyword match types
(phrase, exact, or broad) for more precise targeting.
The
campaign creation flow has been restructure
d into three clearly defined levels: Campaign > Ad Group > Ad, making the process more intuitive and modular.
You can now
duplicate, delete, or add
ad groups and ads using the
ellipsis (⋮)
menu during setup.
A new
“Review” screen
lets you toggle between campaign elements before publishing, giving you a comprehensive preview of all configurations.
Reporting has been significantly enhanced -
you can now track performance metrics
not only at the campaign level, but also
for each ad group, each ad, and even individual keywords.
All ads within the same ad group must share a
common base URL
, which is now set at the ad group level - this maintains consistency while still allowing for unique display paths.
These changes lay the foundation for future enhancements, like multiple ad sets in Meta Ads and AI-powered optimisation.

👷 How to Use?

Create a new campaign from scratch or use a template.
At the
Campaign level
, set your bid strategy, daily budget, and audience/network preferences.

At the
Ad Group level
, enter a website URL to generate keyword suggestions or manually add keywords with desired match types.

At the
Ad level
, configure creative elements including up to 15 headlines, 4 descriptions, and the display URL.

Use the
ellipsis icon
to manage ad groups or ads -
duplicate, delete, or add
as needed.

Publish the campaign and
access granular performance insights
from the Ad Manager Statistics screen.

Check the
campaign performance
on the statistics screen.
Click on the campaign name to see the
stats on various ad groups, ads and keywords
which are part of that campaign.

🌟Why It Matters:

Smarter campaign structures
with clear segmentation between products, services, or audience groups.
Efficient ad testing
through multiple ad groups and ads in a single campaign.
Better performance visibility
with breakdowns by ad group, ad, and keyword.
Seamless scalability
for agencies and marketers managing complex advertising strategies.

⏭️What's Next?

Multiple Ad Sets and Ads in Meta Ads campaigns
- parallel support for Meta platform.

:📝 Notes:

Campaigns must have
at least one ad group and one ad
to be valid.
Ads in the same ad group must share a
common base URL
.
Legacy campaign flows, templates, and snapshots remain supported and compatible.

Help Articles: