🛡️ Fewer SMS Restrictions, More Confidence in Messaging

📥 Overview
We know how important it is to keep your conversations going. Whether you're following up with leads, running campaigns, or staying connected with customers, unexpected messaging interruptions can affect your business.
That's why we've improved our SMS Compliance Safeguards
 to make messaging restrictions fairer and temporary pauses shorter.
With more balanced messaging quality thresholds and greater flexibility, we're helping you keep your campaigns running with fewer interruptions
, while continuing to protect your messaging reputation and deliverability.
And the early results are encouraging! Our initial testing showed 80% fewer messaging restrictions
, a promising step toward making messaging more reliable and predictable for your business.
📊 What's New?
✅ More Balanced Messaging Quality Thresholds
Not every messaging issue should lead to an interruption.
We've refined how we evaluate messaging quality, giving businesses more flexibility while continuing to identify patterns that may affect deliverability.
Here's how the updated safeguards work:
Early Warnings:
 You'll receive a warning if your opt-out rate exceeds 4%
 or your carrier-reported message filtering rate exceeds 15%
.
Temporary Messaging Pauses:
 A temporary pause may apply if your opt-out rate exceeds 6%
 or your carrier-reported message filtering rate exceeds 25%
.
Rolling 7-Day Evaluation
: Messaging quality is assessed using activity from the past 7 days, rather than relying on isolated messaging incidents. This helps provide a more balanced view of your overall sending patterns.
Only messages flagged by downstream providers with error 30007 count toward the carrier filtering rate.
What this means for you:
 More room for normal messaging fluctuations, fewer unnecessary interruptions, and clearer opportunities to improve messaging quality before restrictions become necessary.
✅ Shorter Pauses, Faster Recovery
When messaging needs to be temporarily paused, getting back to your customers should be as straightforward as possible.
Shorter interruptions:
 Standard messaging pauses now last 12 hours
, compared with the previous 24 to 48 hours.
More control:
 Agency owners can review and resume messaging directly from the when eligible.
Greater flexibility:
 Improved recovery options help you address messaging concerns and resume your campaigns sooner.
This means less time waiting and more time focusing on the conversations that matter to your business.
✅ Proactive Protection for Your Messaging Reputation
We also want to help you avoid more serious messaging issues before they affect your business.
If an account experiences exceptionally high opt-out rates or significant carrier-reported message filtering
, additional temporary pauses or a manual review may be necessary.
Our team can help review these situations and guide you through the appropriate next steps.
This approach is designed to:
Identify potential compliance concerns early
, before they become more serious.
Protect your messaging capabilities
 by addressing patterns that could put your account at risk.
Reduce the risk of long-term restrictions
 from downstream messaging providers.
Provide a clearer path forward
 when additional attention is needed.
Rather than waiting for serious issues to affect your messaging, we're taking a more proactive approach to help you maintain healthy sending practices and protect your ability to reach customers.
✅ Clearer Communication When You Need It
We've also improved how we keep you informed when your messaging activity needs attention.
You'll now receive clearer notifications explaining:
Messaging Warnings:
 What's happening and what you can do to improve messaging quality.
Temporary Pauses:
 How long a pause will last and when you can resume messaging.
Our goal is simple: You should always know what's happening, why it matters, and what you can do next.
🔍 Why It Matters to You
Every message represents an opportunity to connect with your customers, and we want to help you make the most of it.
With these improvements, you can:
🚀 Keep campaigns running with fewer interruptions
 through fairer messaging quality thresholds.
⚡ Get back to messaging sooner
 with shorter temporary pauses.
🎯 Take greater control
 with self-service recovery options when eligible.
🛡️ Protect your messaging reputation
 by identifying and addressing potential compliance concerns early.
💡 Stay informed and confident
 with clearer notifications and helpful guidance.
 🤝 Build lasting customer relationships
 with more reliable and responsible messaging practices.
We're making messaging safeguards work better for your business, so you can spend less time worrying about interruptions and more time reaching customers, building relationships, and growing with confidence.
💡 Good to Know
Messaging quality continues to be evaluated over a rolling 7-day period
.
Standard temporary messaging pauses now last 12 hours
, with self-service recovery available when eligible.
As before, 1:1 messaging through Conversations remains available during temporary bulk messaging restrictions
, so you can continue individual customer conversations.
Repeated or unusually high messaging quality issues may result in additional temporary pauses or an account review to help protect your messaging capabilities.
Existing safeguards for newly created sub-accounts remain unchanged.
Gradual Rollout: 
These improvements are currently available to a selected group of sub-accounts as part of a phased evaluation. Other sub-accounts will continue using the existing safeguards while we assess the results.
🙏 Thank You
Your feedback continues to shape how we improve messaging in HighLevel.
We understand how important reliable communication is to your business, and we're committed to making our messaging safeguards fairer, more transparent, and more supportive of your growth
.
And we're not stopping here.
 We'll continue refining these safeguards based on your feedback and the results we observe as more businesses use this improved approach. Our goal is to keep finding the right balance between protecting messaging quality and giving your business the flexibility it needs to grow.
As always, if you have questions, suggestions, or need guidance on improving your messaging practices, our Support team is here to help.