Facebook integration: Marketplace migration and multiple facebook account support

🧭 Overview

We're excited to introduce Multiple Facebook Account Support, making it easier for businesses and agencies to manage multiple Facebook accounts and Pages within a single sub-account! 🎉

With this enhancement, users can now connect multiple Facebook accounts, each with multiple Facebook Pages, without having to disconnect existing integrations or repeatedly switch between accounts.

The Facebook integration has also been migrated to the Marketplace architecture, providing a more unified integration management experience, improved stability, and enhanced security through secure token storage using the Marketplace keychain.

🚀 What's New?

✅ Multiple Facebook Account Connections

Connect multiple Facebook accounts to the same sub-account, with the flexibility to connect multiple Facebook Pages under each account.
Manage all your connected Facebook accounts and Pages without disconnecting existing integrations or switching between accounts.

✅ Messaging Across Multiple Pages

Sync and manage messages across connected Facebook Pages, including Pages belonging to different Facebook accounts.
Keep your conversations organized while managing multiple social media identities.

✅ Lead Sync Across Connected Pages

Sync leads from multiple connected Facebook Pages, allowing businesses and agencies to manage incoming leads from different Facebook accounts within the same sub-account.

✅ Automations Across Multiple Facebook Pages

Run supported automations across multiple connected Facebook Pages without needing separate integration setups for each Facebook account.

✅ Marketplace Migration

The Facebook integration is now available through the Marketplace architecture which improves:

integration stability.
security through Marketplace keychain for secure token storage and maintenance.
connection and authorization experience.

⚙️ How to Get Started

Follow these steps to enable and use the new functionality:

Go to Labs and enable the feature: Facebook marketplace migration & multiple account support.
Navigate to Settings → Integrations.
Search for and select Facebook.
Click to connect an additional Facebook account.
Complete the Facebook authorization flow.
Select the required Facebook Pages and grant the necessary permissions.
Once connected, start using your Facebook accounts and Pages across supported workflows, including Lead Sync, Messaging and Automations.

🎯 Why This Matters

Users can now:

Centralize Management: Manage multiple Facebook accounts and their associated Pages from a single sub-account.
Improve Flexibility: Handle social media operations across multiple brands, businesses and identities.
Increase Efficiency: Eliminate the need to repeatedly disconnect and reconnect Facebook accounts.
Scale Your Operations: Give agencies and businesses greater flexibility to manage multiple Facebook accounts and Pages.
Streamline Workflows: Sync leads, manage messages and run automations across multiple connected Pages.
Improve Security: Benefit from secure token storage and management through the Marketplace keychain.

ℹ️ Good to Know

A few important things to keep in mind:

Existing Integrations: Existing Facebook connections are being migrated to the Marketplace as part of this enhancement. Users don't need to disconnect their existing integrations manually.
Facebook Authorization: Facebook authorization and permissions are subject to Meta's requirements.
Page Availability: The Facebook Pages and other assets available depend on the permissions granted during account authorization.
Shops and Ad Accounts: These currently support only a single Facebook account.
Multiple Account Support: Multiple Facebook accounts are currently supported for:

Lead Sync
Messaging across Pages belonging to different Facebook accounts
Automations

🔜 What's Next?

Unification with Social Planner: The next step is to unify Facebook connections with Social Planner, simplifying connection management and reducing UX complexities. Our goal is to have a single Facebook connection powering all supported functionalities, providing users with a consistent, seamless experience across products.

Preview: