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Chat Widget

Facebook & Instagram Chat Widget Types

We have added full support for
Facebook Chat and Instagram Chat
as independent chat widget types in the HighLevel Chat Widget.
Sub-accounts can now configure their widget to route website visitors directly into
Facebook Messenger or Instagram DM
, enabling real-time engagement on the customer’s preferred Meta messaging channels.
👀 What's New?
1. New Chat Widget Types
Two new chat types are now available in the selector modal:
  • Facebook Chat
    - Redirect visitors to Facebook Messenger for real-time conversations.
  • Instagram Chat
    - Route visitors to Instagram DMs for instant engagement.
These appear in the “Select the type of chat” screen with updated sub-text and illustrations.
2. Facebook Chat Setup in Widget Builder
  • A new
    Facebook Chat Setup
    accordion is added under the
    Chat Window
    tab.
  • Users can select a connected Facebook Page from a dropdown.
  • If no connected pages exist, users can click
    Connect a linked Facebook page
    button to open the updated connection modal.
No
changes were made to the
Style
or
Messaging
tabs.
3. Instagram Chat Setup in Widget Builder
  • A new
    Instagram Chat Setup
    accordion appears on the Chat Window tab.
  • Users can choose from their connected Instagram accounts.
  • If no accounts are linked,
    Connect a linked Instagram account
    button opens the Meta integration connection modal.
Again, no changes were made to the Style or Messaging tabs.
4. Updated Meta Page/Account Connection Modal
When users click “Connect a linked Facebook page” or “Connect a linked Instagram account”, the system opens an enhanced modal that:
  • Lists all available Facebook Pages or Instagram-connected Pages
  • Indicates which pages/accounts are already connected
  • Allows users to connect additional pages without leaving the widget flow
  • Syncs integration settings automatically upon connection
This prevents redirection to a new window and keeps the experience fully aligned with the chat widget expected behaviour.
👷 How to Use
  1. Go to
    Sites > Chat Widgets > New.
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  1. Select
    Facebook Chat or Instagram Chat
    from the chat type modal.
  2. Navigate to
    Chat Window
    tab.
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  1. Choose a connected Facebook Page or Instagram Account.
  2. If needed, click
    Connect a linked Facebook/Instagram account
    button to open the new connection modal and add more pages/accounts.
image
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  1. Save the widget and embed it using
    Get Code
    on your website/funnel.
  2. Visitors interacting with the widget will be redirected to Messenger or Instagram DM automatically.
⭐ Why This Feature?
  • Enables businesses to leverage their existing Facebook & Instagram presence for conversational engagement.
  • Gives agencies more flexibility in offering channel-specific widgets for Meta messaging.
  • Provides a cleaner, predictable and unified experience like we have for WhatsApp chat type.
  • Reduces friction by aligning onboarding flows and account/page connection handling across all supported chat types.
  • Strengthens HighLevel's multi-channel communication capabilities.
📝 Notes:
  1. If no Facebook account is connected under sub-account integration settings, users will not be allowed to create a FB or IG chat widget; they will be asked to connect the same with proper direction.
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  1. If Facebook account is connected but no pages are selected, a page selection modal opens up.
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  1. All other customisations like styling, widget placement amongst others remain the same for both IG and FB type chat widget.