Gain deeper insights into the lead process with our new feature that lets to capture the reason for lost opportunities. This enhancement aids in a better understanding of areas for improvement and further refining the opportunity strategy.

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Hereās Whatās New:
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Capture Lost Reasons:
Whenever an opportunity is marked as lost, your customers can now specify the reason from a drop-down list.āø
Two Methods to Mark as Lost:
- Simply drag the opportunity to the "Lost" status.
- Inside the opportunity modal, choose the status as "Lost".
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Add New Lost Reasons:
If the existing reasons don't match your scenario, you can effortlessly add a new one.

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Improved Update Options:
- If the user changes the status by dragging, clicking "Update" will save the opportunity as lost with the selected reason.
- Clicking "Cancel" will mark the opportunity as lost without specifying a reason.
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Visible Insights on Cards:
The reasons for lost opportunities are displayed directly on the opportunity cards. Plus, for a cleaner look, you can choose to hide/show this reason using the "Additional Fields Filter".

Why Is This Beneficial?
By capturing the reason for lost opportunities, teams can:
- Understand and analyze why certain leads didn't convert.
- Make informed decisions to minimize future losses based on these insights.
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Coming Soon:
We're introducing filters for lost reasons, making it even easier to sort and analyze your data. Stay tuned!