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Ad Manager

Engagement and Sales campaign statistics

šŸ‘€ Whatā€™s New?
Weā€™ve expanded the
Ad Manager statistics
section to now support performance data for
Sales
and
Engagement
campaigns - previously only available for Leads and Traffic objectives.
šŸ‘· How It Works:
  • Under Ad Manager
    Statistics tab
    of Ad Manager, we can see the campaign performance details.
  • In the
    "Results"
    column of campaign statistics, users will now see outcome data for:
  1. Engagement Objective
    with
    Messaging Apps
    as the conversion location
  • Displays the number of people who started a
    conversation
    through the ad.
image
  1. Sales Objective
    with
    Website and/or Messaging Apps
    as the conversion location
  • Website
    : Displays the number of
    link clicks
    on the ad.
image
  • Messaging Apps
    : Displays the number of people who started a
    conversation
    through the ad.
image
These values appear in the same familiar view under
Ad Manager Statistics > Campaign Details
, in the
Results
column next to the other metrics for the campaign.
ā­ Why it Matters:
  • Helps users understand
    engagement-driven or sales-driven outcomes
    without switching tools.
  • Allows for better
    performance comparisons across objectives
    and more informed optimisation decisions.
šŸ“ Notes:
  1. This update is specific only to campaigns created with
    Sales
    or
    Engagement
    objectives. Other Meta objective metrics remains same as before working as expected.
  2. Stats reflect results reported by Meta and are updated in near real-time.