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Ad Manager

Dataset Support for Meta Conversions

šŸ‘€ Whatā€™s New?
HighLevel Ad Manager now supports the ability to
create multiple datasets
under the
Meta Conversions
tab, replacing the earlier limitation of a single conversion pixel.
This unlocks powerful use cases where each funnel, product, or business unit needs its own conversion tracking path.
šŸ‘· How It Works:
  1. Navigate to
    Ad Manager > Settings > Meta > Conversions tab
image
  1. Click on
    ā€œ+ Create new datasetā€
  2. In the modal:
  • Enter a
    Dataset Name
  • Choose a
    Goal Type
    :
  1. Lead Event
  2. Funnel Event
image
  1. Click
    Create
Once created successfully:
  • A
    Dataset ID
    and
    Pixel Code
    are automatically generated.
  • All backend configurations (like UTM parameters and attribution logic) are handled seamlessly.
  • The pixel code can be embedded into the desired website or funnel page for conversion tracking.
You can now manage datasets independently with their respective tracking logic maintained internally.
ā­ Why it Matters:
  • Removes the one-pixel limitation
    that previously restricted Meta tracking inside Ad Manager.
  • Improves scalability
    by allowing dedicated datasets for different campaign types or business segments.
  • Simplifies setup
    with automatic generation of Dataset ID and pixel code.
  • Enables granular reporting
    across multiple lead and funnel paths.
šŸ“ Notes:
  • Both Lead Event and Funnel Event types are currently supported.
  • Datasets appear in a structured table with Dataset ID, Goal Type, and Pixel Code.
  • Users can copy pixel codes directly from the UI and add them to website pages or funnels they wish to track.