improved
Prospecting
Customize marketing audit report website widget fields
We’ve rolled out new customization improvements for Marketing Audit Report widgets, giving you more control over how your lead capture forms appear to visitors.
What’s new
You can now customize:
- Input field labels
- Placeholder text
Supported fields include:
- First name
- Last name
- Phone number
- Business
- Website
Why this matters
Marketing audit widgets are commonly used as lead magnets across websites, landing pages, ads, and outbound campaigns.
Until now, field copy was fixed and couldn’t be tailored to different audiences or campaign goals.
With this update, you can now:
- Match widget copy to your brand voice
- Use more conversion-focused messaging
- Adapt field labels for different industries or use cases
- Create a more personalized lead capture experience
For example:
- “Business name” → “Company name”
- “Website” → “Enter your website URL”
- “Phone number” → “Best number to reach you”
Expected impact
- Better alignment with landing page messaging
- Improved flexibility for agencies managing multiple campaigns
- More personalized and conversion-friendly lead capture forms
What’s next
The next phase of widget improvements will focus on:
- Adding support for custom fields
- Field-level visibility and functionality controls
- More advanced layout and customization options
These improvements help make Marketing Audit widgets more flexible, customizable, and conversion-focused for different business needs.