CTA Buttons under WhatsApp Interactive Message

We’re excited to announce the launch of Interactive Call-to-Action (CTA) URL Button Messages for WhatsApp inside Automations!

This new interactive type allows you to replace long, messy URLs in message bodies with clean, tappable buttons. Customers are far more likely to engage with a “Visit Website” button than a raw URL, improving trust, click-through rates, and overall customer experience.

Best of all, CTA URL Button Messages are completely free of cost when sent inside the 24-hour Customer Service Window, and they can be fully personalized using CRM variables like contact fields and custom values.

Visit Website Button Messages:

Send a button that cleanly maps to a URL instead of exposing long raw links.

CRM Variable Support in URLs:

Dynamically personalize links using CRM data. For example:

https://www.google.com/?name={{contact.name}}&calendar={{custom_values.agent_calendar}}

{{contact.name}} → Contact’s name

{{custom_values.agent_calendar}} → Agent’s calendar link

Workflow Branching:

Branch automation flows based on delivery and interaction:

Header Options:

Add context with a Text, Image, Video, or Document header.

Flexible Timeout:

Configure how long the button stays active (5 minutes – 2 days).

Link Opened → fire a WhatsApp or multi-channel follow-up.

Not Delivered → auto-retry via SMS or another channel.

Timeout → define a fallback path if no action is received within your chosen window.

Clear, drag-and-drop condition nodes—Link Opened, Not Delivered, Timeout—make paths easy to see and maintain.

Trackable Engagement – See exactly which CTA a contact interacts with.

Smarter Automations – Route leads to the right journey based on real user intent.

Fewer Drop-offs – Built-in Not Delivered and Timeout fallbacks keep flows moving.

Multi-Channel Resilience – Seamlessly fail over to SMS or other channels when needed.

In Automations, add the action WhatsApp Interactive Messages.

Choose INTERACTIVE MESSAGE TYPE = Visit Website Button.

Fill out the required fields:

HEADER TYPE – Choose Text, Image, Video, or Document.

HEADER TEXT OR MEDIA URL – Provide the header text or media link.

BODY – Enter the main message content.

FOOTER – Optional supporting text.

URL – Enter the destination URL (supports CRM variables).

BUTTON TEXT – Set the button label (e.g., Visit Website).

TIMEOUT UNIT & VALUE – Choose between 5 minutes and 2 days.

Save and test with a sample contact to confirm personalization works and the button opens the correct URL.

Interactive CTA URL Button Messages can only be sent if the 24-hour Customer Service Window is open.

The window begins when a customer sends a WhatsApp message to your business.

During this window:

You can send unlimited CTA URL Button Messages at no cost.

All customer interactions (tapping the button) are free.

If the window is closed, you must send a Marketing or Utility Template to reopen the session.

📖 Learn more: WhatsApp Customer Service Window Check

Completely Free of Cost – All CTA URL Button Messages are free inside the 24-hour Customer Service Window.

No additional charges for personalization, CRM variables, or customer taps.

Unlimited usage across all active WhatsApp business phone numbers.

Cleaner UI: Replace long, untrusted raw URLs with branded buttons.

Personalized Links: Use CRM fields (e.g., name, calendar links, order IDs) for dynamic URLs.

Unlimited Free Usage: Send as many CTA URL buttons as needed inside the 24-hour window.

Automation Control: Branch workflows on Link Opened, Timeout, or Not Delivered.

Improved Engagement: Buttons drive higher click-through rates than text-based links.

Only one CTA button per message is supported.

Cannot be combined with other interactive types (Lists, Quick Reply Buttons, etc.) in the same message.

Timeout range must be between 5 minutes and 2 days.

Support Doc: Interactive WhatsApp Messages