Weā€™re thrilled to unveil a groundbreaking feature in our email campaign analyticsā€”Conversion Metrics! Now, you can dive deeper into the performance of your email campaigns by tracking revenue attribution directly within our platform. :tada:
Informed Decision-Making:
  • Gain insights into the revenue generated by each email campaign.
  • Make informed decisions based on the direct impact of campaigns on your sales.
Flexible Attribution Window:
  • Customize the attribution window to suit your analysis needs.
  • By default, itā€™s set to 5 days, reflecting the influence of campaigns on customer decisions within this timeframe. Youā€™ll be able to extend the window up to 60 days.
How It Works:
  • Utilizes the ā€œlast touchedā€ campaign logic to attribute revenue to the most recent email campaign that influenced a customerā€™s decision.
  • In the default setting (5-day window), the last opened or clicked email campaign within the last 5 days gets credit for the conversion/ sale made.
  • This window is editable
The instance provided below demonstrates the functioning of email attribution. Itā€™s essential to recognize that the scenario is based on the default 5-day email attribution window.
Example Scenario
Day 1:
You send an email to your subscriber, and they open it to view the offer.
Day 4:
Eventually, they return to make a purchase of that product.
In this case, revenue would be attributed to the initial email since it falls within the 5-day attribution window. However, if the customer were to make the purchase on day 12, the revenue would not be attributed to the original email.
How to Use:
  • Navigate to Email Campaign
    under the Marketing Section.
  • Explore the ā€œ
    Conversion Metrics
    ā€ section to view revenue attribution statistics.
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  • To edit the attribution window, (default is 5 days and is extendable to 60 days), access the settings page
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Help Document with further details
  1. Customizing attribution settings
  2. Accessing the metrics
Weā€™re excited about the added visibility into your email campaign performance. Use Conversion Metrics to track revenue attribution, make data-driven decisions, and stay tuned for more updates as we enhance our analytics capabilities.
Happy analyzing!