Conversion Metrics for Email Campaigns 🚀🚀

We’re thrilled to unveil a groundbreaking feature in our email campaign analytics—Conversion Metrics! Now, you can dive deeper into the performance of your email campaigns by tracking revenue attribution directly within our platform. :tada:

Benefits:

🤩

Informed Decision-Making:

Gain insights into the revenue generated by each email campaign.
Make informed decisions based on the direct impact of campaigns on your sales.

Flexible Attribution Window:

Customize the attribution window to suit your analysis needs.
By default, it’s set to 5 days, reflecting the influence of campaigns on customer decisions within this timeframe. You’ll be able to extend the window up to 60 days.

How It Works:

🤗

Utilizes the “last touched” campaign logic to attribute revenue to the most recent email campaign that influenced a customer’s decision.
In the default setting (5-day window), the last opened or clicked email campaign within the last 5 days gets credit for the conversion/ sale made.
This window is editable

The instance provided below demonstrates the functioning of email attribution. It’s essential to recognize that the scenario is based on the default 5-day email attribution window.

Example Scenario

Day 1:

You send an email to your subscriber, and they open it to view the offer.

Day 4:

Eventually, they return to make a purchase of that product.

In this case, revenue would be attributed to the initial email since it falls within the 5-day attribution window. However, if the customer were to make the purchase on day 12, the revenue would not be attributed to the original email.

How to Use:

Navigate to Email Campaign
Statistics
under the Marketing Section.

Explore the “
Conversion Metrics
” section to view revenue attribution statistics.

To edit the attribution window, (default is 5 days and is extendable to 60 days), access the settings page

Help Document with further details

We’re excited about the added visibility into your email campaign performance. Use Conversion Metrics to track revenue attribution, make data-driven decisions, and stay tuned for more updates as we enhance our analytics capabilities.

Happy analyzing!