new
Social Planner
Content AI - Text and Image
š Content AI Update: Smarter, Guided Content Questions in Social Planner!
You can now create higher-quality, platform-specific AI content in Social Planner with our all-new, guided content questions powered by Content AI.
Whatās Changed?
- Adaptive Experience:The content generation form now adapts to your selected platform (Facebook, Instagram, LinkedIn, etc.) and content type (Post, Reel, etc.), asking only the most relevant questions.
- Brand Voice Integration:Brand Voice fields are auto-filled wherever possible for consistent, on-brand content. You can still override or add extra details as you wish.
- Streamlined Workflow:Mandatory fields are always visible, while optional questions are neatly tucked into a collapsible menu - expand them whenever you want more control.
- Clearer Content Goals:The new questions help you clarify your key message, content goal, CTA, and more - tailored to each social platform and content type.
How Do I Use This?
- Go to MarketingāSocial Planner.
- Click the "+ New Post" button.
- Under the dropdown, select "Content AI" to launch the new experience.
(Note: This is currently available only through the Content AI option in the New Post dropdown.)
Why This Matters:
- No more generic, one-size-fits-all AI posts.
- Get more relevant content, better engagement, and less time spent tweaking.
- Brand Voice and CTA fields ensure every post matches your unique business identity.
Try it out and share your feedback for the generated content
Coming Soon:
Weāll be rolling out similar improvements to the Social Planner builder page itself soonāstay tuned!




