Automate Tagging Based on Campaign Interactions 🚀

Adding tags based on interactions with email campaigns was difficult, limiting personalization and effective targeting.

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What we did?

Automatically add tags based on user interactions (e.g., link clicks, email opens) by configuring the rules in send or schedule screen.

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Key Benefits:

Enhanced Personalization:
Target users based on their engagement with the campaign.
Improved Automation:
Save time by automatically tagging users without needing complex workflows.
Simplified Segmentation:
Easily create tags based on simple user actions.

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Limitations

Tags can only be added once per interaction.
Links are uniquely identified by their URL.
Trigger links (e.g., unsubscribe links) are excluded.
Adding tags based on clicks on a specific link is only possible when Tracking Links is enabled

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How to Use

Create Your Campaign: Design and set up your email as usual.
Enable Tagging: In the "Send or Schedule" screen, turn on "Add Tags" and click “Add Conditions.”

Set Your Conditions: Choose your interaction type, trigger and desired tag to be added

Save and Send: Save and send your campaign.
View Tags in Stats: After sending, go to the "Campaign Stats" page and click "Tags" to see your tag summary.

See Tagged Contacts: Click "View Contacts" to see who was tagged based on your conditions.

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What’s Coming Next

You will soon be able to add tags directly from the campaign stats page.