Association Labels: See Each Label's Pair and Create a New Label from the Picker

The association label picker on records is clearer and quicker to work with. Each label now shows the label it is paired with on the other record, so similar labels are easy to tell apart. Admins also get a Create association label shortcut at the bottom of the picker, which opens the right settings page with the form ready, so a missing label no longer means a hunt through Settings.

What's New?

Paired labels at a glance: Each label in the picker shows the label it is paired with on the other record, for example Owned company, Paired with Owner.
Create association label shortcut: A new row at the end of the label list opens the Create association form with the other object already selected.
Everywhere you link records: Contacts, Companies, Opportunities and Custom Objects, in the side panel and on the full record page.

Why This Matters

Pick the right side of a paired label the first time, and add a missing label as soon as you need it instead of searching through Settings.

How to Use

Open a record and go to Associations.
Click Add, or choose Edit label on an association card.
Open the label dropdown and read the Paired with text under each label.
Admins: click Create association label at the bottom of the list to add a new label, then return to the record and select it.

Pro Tips

Admins only: The shortcut appears for users who can manage associations.
Label limits apply: The shortcut is hidden when the two objects have reached their label limit or cannot be associated.
Keep your place: Use the arrow icon to open settings in a new tab and keep your unsaved picks.