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Ad Manager

Ad Manager: Opportunity Score for Meta Campaigns

šŸš€ Summary of the Release
Weā€™ve introduced
Opportunity Score
for Meta campaigns in HighLevel Ad Manager.
Opportunity Score helps users understand how ready their campaign is before publishing. It reviews the campaign setup, highlights areas that may need improvement, and guides users to the exact section where they can make updates. This gives users more confidence before launching a campaign and helps reduce missed setup issues during the review stage.
āœØ Whatā€™s New?
  1. Pre-publish Opportunity Score for Meta campaigns
    - Users will now see an
    Opportunity Score on the campaign Review screen
    before publishing a Meta ad campaign.
  • Shows a campaign readiness score before launch.
  • Displays a percentage score with a status such as
    Low
    ,
    Medium
    , or
    High
    .
  • Helps users quickly understand whether their campaign setup needs attention before publishing.
  1. Detailed improvement suggestions
    - The Opportunity Score panel shows recommendations across important campaign setup areas.
  • Audience
    : Checks if the audience setup may be too narrow, too broad, or missing important details.
  • Budget
    : Helps identify if the budget may limit delivery or learning.
  • Creative
    : Reviews ad content, media, CTA, destination links, and other creative inputs.
  • Tracking
    : Checks whether conversion tracking and related setup are configured where applicable.
  1. Click-to-fix navigation
    - Each suggestion is actionable and takes users directly to the relevant section of the campaign builder.
  • Click recommendations such as
    improve creative, refine audience, or review budget
    .
  • Land directly on the area that needs attention.
  • Make updates faster without manually searching through the campaign setup.
  1. Prioritised guidance before publishing
    - The score panel highlights what users should fix first before launching their campaign.
  • Surfaces the most important improvement areas.
  • Helps users focus on higher-impact fixes first.
  • Supports a more confident review and publish experience.
šŸ‘Øā€šŸ’» How to Use?
  1. Create or edit a
    Meta campaign
    in Ad Manager.
  2. Complete the campaign setup.
  3. Go to the
    Review
    screen before publishing.
image
  1. Check the
    Opportunity Score.
  2. Open the score panel to review suggested improvements.
image
  1. Click a recommendation to navigate to the relevant setup area.
  2. Make the needed updates and continue with publishing.
šŸŒŸ Why this Feature?
Before publishing a campaign, users may not always know whether their setup is complete or optimised enough to launch. Opportunity Score helps by:
  • Making campaign readiness easier to understand.
  • Highlighting missing or weak setup areas.
  • Guiding users to the right place to make improvements.
  • Helping users improve their campaign setup before going live.
  • Reducing guesswork during the campaign review process.
ā© Whatā€™s Next?
In the coming quarters, we plan to expand Opportunity Score with:
  • Continued improvements to Opportunity Score accuracy and recommendation quality.
  • Additional polish around score refresh behaviour and loading states.
  • Better handling of edge cases across multiple ad sets and multiple ads.
  • Future support for
    post-publish Opportunity Score
    using
    Meta-sourced recommendations
    .
  • Potential expansion to other platforms like Google and LinkedIn with separate scoring models for each.
šŸ“ Notes
  1. Opportunity Score is currently available for Meta campaigns only.
  2. The score is shown before publishing on the Review screen.
  3. Opportunity Score is a guidance tool and does not guarantee campaign performance.
  4. Recommendations do not make automatic changes. Users choose which updates to apply.