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Ad Manager

Ad Manager: Google Ads Improvements

šŸ‘€ Whatā€™s New?
Weā€™ve significantly upgraded the Google Ads campaign builder within HL Ad Manager by adding support for better configuration options to give users more flexibility, control, and targeting capabilities. The updates include:
  1. Support for up to 15 Headlines & 4 Descriptions
  2. Keyword Match Types (Phrase, Broad, Exact)
  3. Bid Strategy: Maximise Clicks with CPC(Cost Per Click) Cap
  4. Gender and Age Targeting
  5. Display Path Inputs for Cleaner URLs
šŸ‘· How It Works:
  1. Multiple Headlines and Descriptions
  • Users can now add
    up to 15 headlines (30 char limit each)
    and
    4 descriptions (90 char limit each)
    .
  • Defaults and mandatory: 3 headlines and 2 descriptions.
  • "Add Headline" and "Add Description" buttons allow dynamic addition.
  • New fields show remaining character count and can be removed (trash icon).
  • Validation ensures a minimum of 3 headlines and 2 descriptions
    remain at all times.
image
  1. Keyword Match Types
  • Each keyword now has a match type dropdown:
  1. -
    Broad (keyword)
  2. -
    Phrase (default: "keyword")
  3. -
    Exact ([keyword])
  • Applies to
    positive and negative keywords
    (limit: 40 each, 80 characters/keyword).
  • Keyword format updates live in UI and is stored accordingly in the backend.
image
  1. Bid Strategy - Maximise Clicks
  • New bid strategy section under budget input.
Note:
Other bid strategies to follow as other campaign objectives are added.
  • Default strategy:
    Maximize Clicks
  • Optional toggle to set a
    max cost-per-click (CPC)
    limit to control spend.
image
  1. Gender and Age Targeting
  • Users can now select
    gender (Male, Female, Unknown)
    and
    age ranges (18ā€“24 to 65+ and Unknown)
    for precise audience targeting.
  • Tooltip support for ā€œUnknownā€ selections: explains that ads will reach users without specified age/gender.
image
  1. Display Path Inputs
  • Added
    Display Path
    fields under the Website URL section.
  • Display Path is
    optional
    , used to create a clean, user-friendly URL path on the ad.
  • Supports
    two segments
    (up to 15 characters each).
  • Tooltips explain usage and limits.
image
ā­ Why it Matters:
  1. Enables advertisers to create
    richer, more customised Responsive Search Ads
    aligned with Google Ads' best practices.
  2. Improves ad relevance and visibility
    with tailored headlines, dynamic keyword targeting, and CPC control.
  3. Simplifies targeting by offering demographic filters directly inside the platform.
  4. Empowers users to visually control and brand their ad URLs using display paths.
šŸ“ Notes:
  • All enhancements are part of the
    Responsive Search Ad
    flow.
  • Keyword match type formatting is automatically applied and validated.