new
Ad Manager
Ad Manager: Draft support for Meta lead forms
š Whatās New?
- Users can now create and save Meta Lead Forms in a Draftstate directly from the Ad Manager campaign flow.
- Added a dedicated āSave as Draftāaction inside the Facebook Lead Form builder.
- Draft forms are now visibly labeled with a 'Draft' badgeinside the lead form selection dropdown.
- Added edit support for draft forms directly from the lead form selector using the inline edit icon.
- Campaign validation now detects draft or incomplete forms before publishing ads.
- Added warnings for forms with incomplete field mappings or unpublished draft states.
š· How It Works:
- Inside the Meta Lead Form builder, users can configure the form normally using sections like: Form Type, Greeting, Questions, Form Fields Mapping, Privacy Policy, Message for Leads
- Instead of immediately creating the form on Meta, users can now click āSave as Draft.ā

- Draft forms appear inside the Select a lead formdropdown with:
- A visible Draftstatus pill
- Created timestamp
- Quick edit capability via edit icon

- Users can reopen draft forms anytime, continue editing, complete mappings and finally publish the form.
- If a draft or unmapped form is selected during campaign setup, the system now shows validation messaging such as:
- āThe selected form is in draft status and has unmapped form fields. Please publish the form and complete field mapping before using it in a campaign.ā

- Once the form is fully configured and published, it becomes eligible for campaign usage.
ā Why It Matters:
- Meta does not allow editing of already published lead forms, making mistakes costly once a form goes live.
- Draft support enables advertisers to iteratively build forms without immediately locking the configuration.
- Improves campaign preparation workflows by allowing teams to:
- Save work that is not ready to be used
- Review forms before publishing
- Complete CRM field mappings later
- Reduce accidental publishing errors
- Especially useful for agencies and teams managing complex lead generation setups with approvals or multi-step reviews.
š Notes:
- Draft forms cannot be used in live campaigns until they are published.
- Validation requirements are relaxed during draft save but enforced during final publish.
- Existing published Meta forms continue to work without any changes.