š Whatās New?
We are excited to introduce creation of customer list custom audiences using the
smart list feature of contacts
along with the recently launched option to create custom audiences by uploading the customer list .csv file, for precise targeting of existing customers using ad campaigns.š· How It Works:
Customer list custom audience can be created from Ad Manager Settings > Audiences tab and during the campaign creation process too. Steps to do so remains the same for both except the initiation screen and are enlisted as follows:
- From the Ad Manager Settings > Audiences tab
- Click on 'Create new audience' button and select Custom Audience
- Select the Customer listoption as the source for custom audience
- Select the Smart List option and choose one or many existing smart lists from the dropdown.
- Enter the Audience name for easy identification and hit 'Create audience'.
- From the campaign creation flow
- Under the 'Intended Audience' section of creating a campaign, select Retargeting
- User gets an option to create a custom audience, click on it
- Select the Customer listoption as the source for custom audience
- Select the Smart List option and choose one or many existing smart lists from the dropdown.
- Enter the Audience name for easy identification and hit 'Create audience'.
šNotes:
- Only the smart lists which are pre-created from the contacts section of the sub-account will be available to create a custom audience. Refer the help doc to understand how to create a contacts smart list.
- Only the contacts included in the selected smart lists at the time of audience creationwill be considered part of the audience.
- Before an audience gets created, user needs to accept the customer listcustom audience TOSfrom Meta. A toast message specifying the same will be shown to those users who haven't accepted the terms on click of 'Create Audience'.
šHelp Article: