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Ad Manager

Ad Manager - Custom Values in ad copy

šŸ“ Summary of the Release
Custom Values are now supported in
Ad Manager ad copy fields across Meta, Google, and LinkedIn
campaigns.
Users can insert reusable business-specific values such as
business name, city, support email, offer name, service area, phone number, or other saved Custom Values
directly into supported ad copy fields.
These values resolve in the
campaign preview and review screens
, helping users confirm the final ad content before publishing.
šŸ‘€ Whatā€™s New?
  1. Custom values in ad copy
    - Users can now insert Custom Values into eligible ad copy fields across
    Meta, Google, and LinkedIn
    campaigns.
  2. Insert custom values picker
    - A new insert option lets users s
    earch, select, and add saved Custom Values
    directly into supported copy fields such as primary text, headlines, descriptions, and introduction text.
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  1. Map custom values before publishing
    - The new
    Map custom values
    action allows users to add or review missing values used in the campaign before publishing.
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  1. Resolved preview
    - Preview and review screens now show the
    final resolved copy
    , so users can clearly verify what will appear in the published ad.
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  1. Validation for safer publishing
    - Ad Manager now alerts users when Custom Values are
    missing, invalid, empty, or exceeding platform character limits
    , helping prevent publishing issues.
  2. Reusable templates across sub-accounts
    - Campaign templates can retain Custom Value keys, making it easier to reuse one template across multiple sub-accounts while mapping client-specific values before launch.
šŸ‘·How to Use?
  1. Go to Ad Manager.
  2. Create or edit a campaign for
    Meta, Google, or LinkedIn
    .
  3. Open the
    ad copy section
    .
  4. Click the
    Insert Custom Values
    icon beside a supported copy field.
  5. Search and select the Custom Value you want to use.
  6. Continue building the campaign.
  7. Click
    Map custom values
    if any value needs to be added or reviewed.
  8. Review the resolved copy in the
    preview/review screen
    .
  9. Publish the campaign once all validations are cleared.
ā­ Why this feature matters
Agencies and businesses often reuse the same details across multiple campaigns, such as: Business name, Location, Phone number, Support email, Service area, Offer name, Promotional copy, etc.
Earlier, these details had to be added manually in every campaign. This created extra work and increased the chances of inconsistent ad copy.
With
Custom Values
in ad copy, users can now:
  • Create campaigns faster
  • Reduce repetitive copy entry
  • Keep ad copy consistent
  • Reuse templates across sub-accounts
  • Preview the final resolved copy before publishing
  • Avoid publishing issues caused by missing or invalid values
šŸ“ Notes
  • Custom Values are supported only in eligible ad copy fields.
  • Custom Values are not supported
    in URL fields, CTA dropdowns, lead form selectors, media upload fields, targeting, budget or bid strategy fields.
  • Users can
    save campaigns as drafts
    even if Custom Values still need attention.
  • Warning is provided
    if required Custom Values are missing, invalid, or exceed character limits.
  • Updating a Custom Value after publishing
    will not automatically update already-running ads
    and would need a re-publish after changes are done.