š Whatās New?
- Ability to Clonean existing ad manager campaign.
- "Multi-Advertiser Ads"- These ads in Meta are a type of advertising format that allows multiple advertisers to showcase their products or services within the same ad space.
ā
How it works?
- Click on the ellipses of the campaign you want to make a copy and select the option to 'Clone', an exact replica of that campaign gets created at the top of the list with the campaign name suffixed with "(clone)".
- In the Ad Content section under Ad text & Media section, a checkbox of 'Multi-advertiser ads' is added which is checked by default and can be turned off by the publisher.
- When a potential shopper interacts with an ad, a multi-advertiser carousel may appear below it that displays products from other businesses. The products in the carousel are usually related to the ad that the user engaged with.
ā Why it Matters?
- Cloning of an ad campaign helps save time, maintain consistency, and effectively expand or optimise your campaigns.
- Cloning is effective to:
- Scale Successful Campaigns: Clone high-performing campaigns to expand reach without starting from scratch.
- Test Different Audiences: Clone campaigns to target various audience segments and compare performance.
- Replicate Across Placements or Regions: Clone and adjust campaigns to fit new placements, regions, or countries.
- Using 'Multi-advertiser ads' results in increased reach, cost efficiency and cross promotion amongst other benefits.
ā¼ļø Important Note:
- Multi-advertiser ads may not be a fit for all types of campaigns, especially if thereās a need for clear brand separation or unique messaging for each business.
šHelp doc: