A2P Sole Prop Registration is Now Live!🚀

📅 Starting on April 8, 2023, LeadConnector will be re-launching the Sole Proprietor Brand registration offering, formerly known as "Starter Brand". This is exciting news, as we are following new industry guidelines for sending low-volume messaging! 🚀
👥 Sole Proprietor registration is perfect for customers in the United States and Canada who are individuals or small businesses and do not have a business Tax ID (such as an EIN).
💰 Customers with a Tax ID (EIN), registering for Low Volume Standard or Standard Brands is recommended based on their traffic requirements. For a detailed comparison of the Brand registration options, check out our Comparison between Starter, Low Volume Standard, and Standard registration for A2P 10DLC. 💡
📝 What are the requirements for Sole Proprietor registration?
Sole Proprietor brands are available to individuals or small businesses who meet the following requirements:
No Tax ID
: Customers with a tax ID are not eligible for Sole Proprietor Brands - use a Low Volume Standard Brand instead.
OTP Verification
: Confirm your identity using a One Time Password (OTP) verification step.
Valid Details
: Starter Brands must include a valid and accurate business name, first name, last name, email address, phone number, and physical address.
US Addresses
: Only valid U.S. addresses (including P.O. boxes) are allowed. Addresses in other countries are no longer permitted. ✅
💸 What are the fees for Sole Proprietor registration?
 - The following fees apply for Sole Proprietor brands:
One-time Sole Proprietor Brand registration fee: $4.41
 (previous Starter Brands that were converted by Twilio will be exempt from this fee)
One-time Campaign vetting fee: $16.55
 (existing Campaigns will be exempt from this fee at this time)
Monthly Sole Proprietor Campaign fees: $2.25
 (applicable to existing and new Campaigns)
🚫 What are the limitations of Sole Proprietor registration?
 - Sole Proprietor brands have the following limits:
1 Sole Proprietor Campaign per Brand
1 Phone Number per Campaign
1 Message Per Second (1MPS) throughput limit 🔒
How do I do the new registration?
Navigate: Sub-Account Settings ➡️ Phone Numbers ➡️ Trust Center
Step 1. Click on Start Registration on the card "A2P Brand and Campaign Registration (SMS)".
Step 2. Select the Sol Prop Registration
Step 3. Fill in all the details and voila, you're done!
Step 4. Keep an eye out for an SMS from TCR requesting your approval. Simply reply "Yes
" to give the green light for your brand to start messaging.
Step 5. Once the Brand is approved, the campaign will be automatically submitted for review. 
Important Note:
The mobile number is critical in the registration process and is used for sending a One Time Password (OTP) verification request, which you must respond to with "Yes". This must be a valid US or Canadian mobile number where you can be reached. This cannot be a number which you've acquired from a CPaaS provider such as LeadConnector/Twilio.
The mobile number can only be used a maximum of three times across all A2P Brand
 registrations with TCR. If you are registered for A2P 10DLC with another vendor using this mobile number, that counts towards this limit.⚠️