I work with a lot of clients in the financial industry who run in person educational meetings/seminars/workshops to educate their target market on various financial products. These meetings are free for the consumer.Not sure how many other marketers are doing this but I know I've talked to a few who have done some "butts in seats campaigns". My agency is doing them at scale and there is no good software to help automate this. Eventbrite is solid but is not efficient for agencies to run on behalf of clients with follow up/reminders.For example: lets say I have a client who is hosting 4 meetings in the month of July on the 1st, 9th, 15th, and 20th. Half are in the evening and half are around lunch time. The 1st and the 9th are at the same venue. The 15th is at a different venue and same with the 20th for a total of 3 venues.Our current process (since there is no good software/widgets) is to have the prospect select there meeting date/time/location as a question on the lead form (for ex: ______ venue on 7/9 at 6pm). So I would list all 4 meetings as an option to that question.There would need to be some type of booking widget for folks to see all available meetings and select one to RSVP to. Each date would correlate with it's unique date/time and venue.Based on the meeting they chose they would enter into essentially an appointment reminder campaign leading up to the event. If you could preset a 7 day out sequence and tie it to the date/time feature in the actual booking widget that would be awesome (so it is set and forget). The other option would just be to set up a trigger "RSVP'd to _____venue on 7/9 at 6pm so enter into x campaign and set the event start date".Hope that makes sense. I figured it might not be too difficult to create this even as an alternate version/functionality of the calendar if need be.
HIGHLVL-I-1643