D
Douglas Gregory Pereira
### The Challenge with Current Ask AI Billing
Currently, GoHighLevel Ask AI usage is strictly billed at the sub-account level. Sub-accounts either incur pay-per-use wallet charges or require a dedicated $50 AI Growth or $97 AI Unlimited plan. While this model works well for SaaS reselling where clients manage their own software, it heavily penalizes agencies running a Done-For-You (DFY) service model.
In a DFY setup, the agency team logs into the client’s sub-account to build workflows, draft copy, and manage campaigns on their behalf. Every time an Agency Admin uses Ask AI to perform this client work, the cost is passed down directly to the sub-account's wallet. Managing these fragmented micro-transactions across dozens or hundreds of client accounts is administratively heavy. Furthermore, upgrading a purely DFY client to a $97/month AI Unlimited plan—just so the agency can use the tools to service them—is not a financially viable architecture at scale.
### The Proposed Solution: Identity-Based Routing
To resolve this, the platform should introduce a billing routing rule that checks the user's role before charging for Ask AI usage:
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Agency-Covered Usage:
If an Agency Admin or Agency User initiates an Ask AI prompt while working inside a client sub-account, the usage should be billed directly to the central Agency AI subscription or the main Agency Wallet.
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Client-Covered Usage:
If a Sub-Account Admin or Sub-Account User logs into their own portal and utilizes Ask AI, the transaction should be billed standardly to that specific sub-account (via pay-per-use or their active AI subscription tier).
### Impact and Benefits
Implementing this routing logic offers significant operational improvements for agencies:
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Cost Predictability:
Agencies can consolidate their own operational AI usage under a single predictable subscription, scaling their DFY fulfillment without worrying about individual sub-account overages.
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Cleaner Invoicing:
DFY clients will no longer see confusing, fractional Ask AI wallet charges for backend work they did not personally execute.
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Increased Feature Adoption:
Agencies will utilize Ask AI more aggressively to deliver faster, higher-quality client results if they are not artificially bottlenecked by per-location wallet fees.