J
Joshua Zhang
WhatsApp has no built-in CTA tracking or native way to pass UTM parameters.
This breaks attribution for ad traffic (especially Meta / Google ads), since leads engaging via WhatsApp aren’t tracked through to conversion (e.g., form submissions or pipeline stages).
Use Case:
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We run high-volume paid traffic campaigns that direct leads to WhatsApp chat. Currently, we have:
  • No UTM visibility in WhatsApp conversation attribution
  • No native way to trigger UTM tracking manually or persist it after WhatsApp interaction
  • No visibility into ad spend → lead → sale ROI in the reporting dashboard
What We Need:
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✅ Option 1 – Manual Attribution API:
Allow us to trigger attribution manually via API when a form is submitted or a lead is qualified — with UTM parameters passed like:
{
"contact_id": "...",
"utm_source": "facebook",
"utm_medium": "cpc",
"utm_campaign": "whatsapp_launch"
}
✅ Option 2 – WhatsApp CTA Attribution Integration:
Enable WhatsApp CTA links to capture and persist UTM parameters — either:
  • By appending UTM params to the conversation metadata, or
  • Storing the UTM params on contact creation when WhatsApp is the entry point
Give us a way to track UTMs from WhatsApp into the GHL contact record and attribution report. Either via:
  • A native solution for WhatsApp CTAs
  • An open API for manual attribution injection