"How much has our company spent on John Smith?"

"How much have we spent on Smith Enterprises?"

This is Customer Acquisition and/or Retention costs.

If I take clients to dinner, I add the expense and it keeps a distinct entry and adds to a tally.

If I host an event for 30 people, I can include the attendance list (of Contacts) and the cost of the event should split evenly among them.

It would be nice to designate expenses as Acquisition or Retention expenses.

ALSO, Company records should show tallies as well. All expenses to each Contact associated with the Company should roll/tally up to show acq/ret cost per company. These would be great reports next to LTV and profitability per client.