Every website uses its own unique CSS and styling, which can make testing new layouts or features complicated. To simplify this process, it’s best to start with a Lo-Fi wireframe, using placeholders to represent page elements and the overall anatomy of the page.

Low-Fidelity (Lo-Fi) wireframes are layout-first, design-light prototypes built around proven funnel and landing page structures. They strip away all visual styling to focus entirely on structure, hierarchy, and user flow. Grey blocks indicate sections, horizontal lines or blocks represent text, and simple “X” marks denote images or media. This approach is ideal for testing page layouts, content placement, and conversion paths without distractions from colour, typography, or branding.

Using Lo-Fi wireframes allows teams to rapidly experiment with layouts, validate UX patterns, and iterate efficiently, ensuring the page structure is optimised before committing to full design or development.