The only thing that GHL falls short when you see the new CRM apps that are popping up is UI/UX. Well this is extremely important to the end consumer. Not us the agencies but the person that we are selling and providing support.
In many ways the app is counter intuitive and you have to jump around tabs and features to execute things that should be right there.
This is a huge ask. But I think this will be a massive competitive advantage if implemented well.
We could model the UI/UX on Notion, Tana, GumLoop, these app are beautiful and it is super pleasant to be there everyday.
GHL is a everyday all-in-one app, and we love it!