C
Charles Higgins
Expose Contact Engagement Score as an Email Merge Field
Today, HighLevel’s
Contact Engagement Score
is great for prioritization and automations (triggers/actions, smart lists, imports/exports) but it can’t be directly referenced inside outbound emails as a merge field/custom value. Making this score available (e.g.,
{{contact.engagement_score}}
) in the email editor and templates would let users speak to each contact’s actual interaction level—just as they already automate around it. ([HighLevel Support Portal][1], [HighLevel Ideas][2])
What this enables:
dynamic copy like “You’re at
42 points
—open today’s tip to reach
50
and unlock a bonus,” conditional content blocks keyed to score ranges, and easy personalization across broadcasts, workflows, and nurture sequences—using the same merge-field pattern outlined in HighLevel’s merge fields/custom values guidance. This closes the loop between segmentation and messaging by bringing an existing system metric into the composer. ([HighLevel Support Portal][3])
Benefits:
*
Re-engagement:
Nudge low-score contacts with tailored win-back messaging.
*
Loyalty reinforcement:
Celebrate milestones for high-score advocates.
*
Transparency:
Show contacts how their engagement is tracked to build trust.
*
Segmentation:
Branch email copy by score bands without extra fields.
*
Gamification:
Encourage actions (“hit 60 points for VIP access”).
*
Personalization at scale:
One template, many versions—driven by each contact’s live score.
Requested outcome:
Add “Engagement Score” as a system merge field/custom value available in the email editor, templates, and workflow send actions (read-only value; supports basic formatting like rounding). This aligns with existing Engagement Score triggers/actions and smart list visibility, and empowers marketers to convert that signal into on-message, real-time personalization. ([HighLevel Support Portal][4], [HighLevel Ideas][2])
[1]: https://help.gohighlevel.com/support/solutions/articles/155000001251-contact-engagement-score?utm_source=chatgpt.com "Contact Engagement score - HighLevel Support Portal"
[2]: https://ideas.gohighlevel.com/changelog/contact-engagement-score-in-the-contact-details-page-smartlist?utm_source=chatgpt.com "Contact Engagement Score in the Contact Details Page & Smartlist"
[3]: https://help.gohighlevel.com/support/solutions/articles/48001078171-list-of-merge-fields?utm_source=chatgpt.com "HighLevel Merge Fields List for Emails, SMS, and Funnels"
[4]: https://help.gohighlevel.com/support/solutions/articles/155000003496-workflow-trigger-contact-engagement-score?utm_source=chatgpt.com "Workflow Trigger - Contact Engagement Score : HighLevel Support Portal"