Currently, when creating a Facebook ad campaign in GoHighLevel Ads Manager, users have no control or visibility over which Facebook Pixel is actually being used.

This becomes a major issue when:

-Multiple pixels are create in Highlevel

-Multiple pixels exist in the connected Meta Business account

-Pixels are already created and managed directly in Facebook

-Ads need to be separated by funnel, service, brand, or conversion goal

-In its current form, the Ads Manager either:

-Uses the last pixel created inside the platform, or

-Uses a pixel without clear indication to the user, making it impossible to verify or control

Why this matters:

-Users do not know which pixel is active for a given ad campaign

-Data may be sent to the wrong pixel, which breaks tracking and optimization

-Agencies cannot manage multiple campagnes and/or client funnels without separating pixels

-Retargeting and Lookalike Audiences become unusable when pixels are mixed

-Facebook optimization algorithms fail if conversions are tracked inconsistently

Proposed Solution:

During ad creation or editing, the platform should provide a clear dropdown menu to select the desired Facebook Pixel.

The system should:

-Display all available pixels from the connected Meta account

-Allow manual entry of a Pixel ID

-Show the currently active pixel in each campaign for full transparency

Benefits:

-Full control over pixel-to-campaign mapping

-Accurate conversion attribution

-Better performance data and ROAS tracking

-Support for multi-project, multi-client setups

-Clean retargeting and audience segmentation