Currently, GoHighLevel only allows one WhatsApp number per sub-account. This creates a major limitation for structured sales teams where each commercial agent operates with their own WhatsApp Business number.

In B2B industries, especially international and relationship-driven sectors, sales agents build direct and personal communication channels with their clients. Clients save the salesperson’s number, not a generic company number. Forcing all users inside a sub-account to share one WhatsApp number breaks relationship continuity and reduces accountability.

Because of this limitation, agents continue using their own WhatsApp accounts outside the CRM. As a result, conversations are not tracked, automations cannot be triggered properly, reporting becomes incomplete, and management loses visibility over communication. This directly impacts CRM adoption and undermines the purpose of implementing the system.

The current structure works for small teams using a single business number, but it does not support scaling companies with multiple sales agents, regional markets, or international operations.

A scalable solution would allow either one WhatsApp Business number per user login or multiple WhatsApp numbers within a sub-account assignable to specific users, while still giving administrators full visibility and control.

For companies like SPATIUM PETRA GROUP, which operates multiple international entities with dedicated commercial agents per market, WhatsApp is the primary communication channel. Without per-user WhatsApp integration, CRM implementation becomes partial and fragmented.

This is not a cosmetic improvement. It is a fundamental requirement for structured, growing sales organizations.