I totally agree!! Posted this in another thread but will repost to share some stuff that goes along with your post Matthias:

I spent a year and a half studying design, & learning Webflow. For designers & web developers coming to GHL, I'd have to say the builder is real clean but lacks a lot of basic functionalities that competitors have. I think updating the builder should be a huge focus as it's one of the main reasons people want to use GHL...for websites & funnels.

As my main site I've got that on Webflow. We've transitioned our setup to push out products/e-mails & building custom funnels for us and our affiliates on GHL. Much easier to manage things rather than connect a bunch of software and systems together.

Some other functionalities (which are basic) should definitely be implemented. E.g. custom design colors on a global level to easily style buttons, text, accents, etc.....and definitely adding global javascript/css. Additionally being able to add typography.

With Google Fonts, you'll also run into probs with GDPR stuff. Need the ability to custom upload fonts for sure. Found a work around doing it through CSS, but definitely not user friendly.

All these things would help with brand consistency, accessibility, and honestly make GHL so much better as far as the funnels/websites are concerned. This is definitely a must for designers/no-code web developers. Not only that, but this makes it easier for the client to change things if they need to.

Also wondering why we are able to use REM/VH etc. on padding/margin, but no way to use REM instead of px for text. REM is much more accessible and responsive. Also in the builder we should have an option for tablet mode. I'm adapting building from Webflow via a system called client-first, so a little more options in the builder would go a LONG WAY.

Another thing that might be a lot for the development team, but if implemented would be sooo awesome. The ability to use div blocks & flex.

Also noticing when adding columns/rows styling is automatically applied. I understand this is because it's harder to select sections, rows, columns in the builder itself which is why the layers panel should be updated as well. Currently I need to manually go in and create templates with all padding taken off and PX changed to REM...this helps more accurately transfer Figma Designs to GHL. I can make it work, but requires a lot of extra time.

Relating to the Layers panel, some basic updates would really help. AKA being able to view the layers panel without it overlapping on the design.

I think these things could be implemented while not being nearly as complex as Webflow, but a much better experience as people learned it. I can build so fast in Webflow now that I've learned it, but is a much higher learning curve.

Meeting somewhere in the middle would be IDEAL :).

I totally understand updates are being made all the time with this software which is awesome to see. I think this should be on the "High Priority" & would improve the customer experience TONS!

I added some screenshots so the dev team can get some ideas on updating GHL builder. : )

We need the back end code to be better too for SEO. Basic things like header and footer codes should be in the html as standard

When would this be launched?

yes pleeease.

I would suggest taking a look at onepage.io - a simple but nice builder - they also have the ability to add tracking events everywhere - like for button clicks etc & quiz funnels which i find attractive and a missing feature

👉 As an inspiration you can go and play around with the new Divi Builder 5.0 right in the browser. This is the kind of basic and advanced features I would LOVE to see in the GHL builder.

Simvoly is a great page builder that would be great for inspiration and functionality.

Breakdance.com is one of the best wordpress builders that exists. I hope you are getting really inspired with the new builder functions!

take some inspiration from framer.com

It would be great to have pre-set CSS/JS Animations, Reveal on Scroll, Scroll to Top, Smooth Scrolling, etc ...