Exclude agency and team traffic from all analytics
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Tim A
Currently, website statistics also count page visits made by agency admins or team members, for example, when previewing a page in the Website Builder or simply checking the live site to verify that everything looks correct. These are not real visits from leads or customers, which results in inaccurate and “dirty” analytics.
It would be extremely valuable if the system could automatically exclude all traffic, including:
- Website Builder preview visits
- Any visit from agency admins
- Any visit from team members, even when viewing the live site outside the builder
- Essentially, all non‑customer visits from internal users.
These internal visits should be removed from all visit‑based analytics across the platform, including:
- Funnels
- Websites
- Webinars
- Blogs
- Forms
- Surveys
Exception:
Internal visits to QR codes should not be excluded, since users often need to test whether the QR code scans correctly and leads to the intended destination. Or to see which QR code is used.
Implementing this would ensure clean, reliable analytics and a far more accurate understanding of real user behavior.
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S
Sales & Marketing
Merged in a post:
Removing creator data to Ensure accurate statistics
T
Tim A
I would prefer that the statistics from the agency or account responsible for creating the websites and funnels etc are not included in the overall analytics of those sites or funnels etc. Currently, this data skews the results, leading to inaccurate statistics and unnecessary clutter.
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Nathaniel Abomide
Great point, Tim.
Internal traffic from admins or team members can definitely distort analytics data, especially when teams frequently preview pages, test funnels, or check live pages during updates. Over time, those visits can make it harder to understand what real visitors and potential customers are actually doing on the site.
Automatically excluding builder previews and internal team visits from analytics would make the data much cleaner and help businesses rely on more accurate performance metrics across funnels, websites, forms, and other assets.
The QR code exception you mentioned also makes sense since teams often need to test those during setup.
If you ever need help optimizing site performance, analytics setup, or improving website systems, feel free to connect.
Nathaniel