Problem / Gap

Currently, GHL’s website builder offers limited animation capabilities (mostly basic fade/slide effects). Agencies and users who want to build modern, engaging websites are forced to:

Rely on external tools like LottieFiles or custom code.

Use clunky workarounds that slow down site-building speed.

Miss out on the wow factor and conversion-boosting power of on-page micro-animations.

This creates friction for agencies who want to deliver professional-level websites without hiring developers.

Proposed Solution

Introduce a native Custom Animation Creator inside the website builder. Users should be able to easily animate any element, section, row, or column with:

Pre-Built Animations

Fade in/out, slide, zoom, rotate, bounce, flip, scale, typewriter text effect, etc.

Custom Animation Timeline

Drag-and-drop interface for setting start/end states.

Keyframes for scaling, opacity, position, rotation, color.

Adjustable easing curves (linear, ease-in-out, bounce, etc.).

Trigger Controls

On load

On scroll (e.g., reveal as user scrolls)

On hover/click/tap

On delay (great for storytelling sequences)

Responsive & Performance Optimized

Mobile/desktop preview for animations.

Lightweight export so animations don’t hurt site speed.

Why This Matters

Agencies: Can deliver websites with higher perceived value (clients equate animations with premium design).

Conversion Rates: Animations improve storytelling, keep users engaged, and guide attention to CTAs.

Competitive Edge: Other builders like Webflow already offer advanced animations; GHL adding this closes the gap.

No-Code Freedom: Eliminates reliance on outside devs or embedding code.